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Authored by Jason Wesseldyk
Sports Editor
February is closely associated with Valentine’s Day, which in turn is closely linked to chocolate.
This is precisely why the Chocolate Stroll in downtown Plainwell is such a perfect occasion.
Set to take place on Saturday, February 8, from 10 a.m. to 5 p.m., the Chocolate Stroll promises to be brimming with "Valentine's Day vibes," as stated by Denise Siegel, the community development manager for the City of Plainwell.
“The Chocolate Stroll is an ideal event for couples, friends, or families wanting to embrace the festive spirit,” Siegel remarked. “You can discover Plainwell, stroll along the riverwalk in our downtown area, and visit our Indoor Farmers Market.”
"Numerous shops in the downtown area will showcase gift ideas inspired by Valentine's Day. Additionally, don't miss out on our restaurants, which will be presenting special offers for the Chocolate Stroll."
The Chocolate Stroll is back for its fourth year, designed to highlight the local businesses in downtown Plainwell during a typically quieter season.
“According to Siegel, the City of Plainwell is organizing the event to highlight our local businesses and eateries throughout February. By scheduling it around this time, it aligns perfectly with the Valentine's Day theme, which adds to its attractiveness for those taking part.”
“It also plays a crucial role in rejuvenating downtown activities following the holiday season. The event is designed to attract visitors back to the heart of the city, sparking renewed activity and interaction. February serves as the perfect opportunity to rekindle consumer habits and foster a delightful atmosphere that subtly promotes spending and bolsters our local businesses.”
"The Chocolate Stroll boosts foot traffic and sales for our stores, eateries, and Farmers Market during a time that could typically be less busy."
Siegel described the Chocolate Stroll as an event that merges “luxury, camaraderie, and local appeal,” assuring attendees that they can look forward to an enjoyable day packed with activities.
"According to Siegel, a selection of chocolate delights will be offered at several of our locations, along with unique beverages from nearby bars in our Social District."
Bars in the social district include the 10th Street Saloon and 1871 Taproom.
“Siegel mentioned that attendees will have the chance to discover local shops, boutiques, and restaurants in a friendly and festive environment. He added that local businesses will provide special promotions to entice visitors to explore and shop.”
Additionally, MI Grounds will provide children's activities sponsored by the Ransom District Library.
As noted by Siegel, the specific specials that businesses and restaurants will provide are still in the works. However, individuals interested in participating in the Chocolate Stroll can keep an eye on the City of Plainwell’s Facebook page for updates. Additional details will also be accessible on the City’s website—plainwell.org—found under the Special Events section.
