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SAUGUS — Kelly’s Roast Beef, a landmark as renowned as the orange dinosaur, the Hilltop cactus, and Prince’s “Leaning Tower of Pizza” on Route 1, has officially been acquired by AAM 15 Management.
“Having spent my childhood in this area, Kelly’s has always held a special place in my heart. It represents not only a dining experience but also the essence of our community and its traditions,” remarked David Masse, CEO of AAM 15. “We are honored to carry forward the legacy of Kelly’s and are committed to making sure it flourishes for future generations.”
With this change in ownership, the restaurants will continue to operate, although they might experience some improvements.
Kelly began its journey in Revere in 1951, eventually expanding to Saugus, Danvers, and Medford. The McCarthy and Carey families were the original owners of these four locations prior to their sale.
Even with the change in ownership, numerous attractions in the restaurant retain significant historical importance, linking it to its origins in Revere.
As you step into the restaurant, your gaze is instantly captured by the expansive fish tank where children in diner-style swivel chairs excitedly point at “Nemo” and “Dory” gliding among the vibrant reef formations. This lively front tank starkly contrasts with the one at the back, which features weathered wood, somber coral, and fish adorned in more subdued hues.
As you let your gaze drift, you might notice a painting displayed above the ordering area, showcasing the original Kelly's in Revere, where patrons eagerly queued outside for their famous roast beef sandwiches and clam plates.
To the left of the artwork, there is a paper mache clown face that holds a rich history, much like the Kelly's chain. This unique piece was presented to the Hurley Brothers in the 1940s and found its home in Hurley’s Fun House. During the amusement park era at Revere Beach, the fun house was among the popular attractions. Diners can also admire two carousel horses from the renowned Hurley’s Hurdlers ride, which was another beloved feature on the beach.
Each of these items contributes to the restaurant's nostalgic atmosphere, reminiscent of a bygone era, alongside the self-serve ketchup station, numbered table cards, and the nearly pristine menu. The sole elements that disrupt this early 20th-century vibe are the modern soda machines, introduced in 2011, and the kitchen appliances that are clearly visible behind the counter.
While Kelly’s Roast Beef may undergo some transformations, the cherished memories and nostalgic relics associated with it will likely preserve the unique ambiance of this beloved establishment.
